Domain authority (DA), as the term suggests, defines the authority, relevance, and importance of your website in your industry.
Although DA is not a Google ranking factor, a higher DA score establishes your website as an authority in your industry. This score lets SEOs predict your website’s ranking potential compared to your niche competitors.
So, if you have a higher DA score, businesses will reach you for quality link building, increased brand visibility, and higher rankings in search engine result pages (SERP).
In the end, you’ll earn brand credibility and better search engine ranking due to high traffic to your website. Ultimately, more profits and revenue!
That’s why your website needs a good domain authority.
WHAT EXACTLY IS DOMAIN AUTHORITY?
